The Fight Don
ABOUT US
The Fight Don is more than just a brand — it’s a movement fueled by passion, grit, and an unshakable belief in the fighters we support. Founded by Jeff Picardi, a lifelong devotee of MMA, boxing, and jiu-jitsu, The Fight Don exists to champion warriors both in and out of the cage.
From in-depth fighter interviews on YouTube to hands-on fighter promotion and sponsorship, Jeff brings professionalism, loyalty, and heart to every corner of the fight game. His devotion to building up the next generation of fighters is unmatched — rooted in respect, driven by experience, and powered by real relationships.
Standing proudly beside Jeff are Uncle Gary Picardi, his right-hand man and trusted backbone, and Nathan Hunsicker, who leads the charge on digital marketing and creative growth. Together, they form a tight-knit team dedicated to elevating fighters and connecting them with fans around the world.
The Fight Don offers more than fighter management — we deliver authentic Fight Don Apparel, custom fighter gear, and event ticketing that keeps fans and fighters connected every step of the journey.
With every punch thrown, every belt chased, and every story told — we stand in your corner.
The Fight Don – Your Corner Beyond the Cage.
Career Paths For Fighters
With our focus on fighter growth, imagine the possibilities. Our services support every punch and milestone, from planning career paths and negotiating contracts to assessing skills and managing mental health.
Custom gear enhances the journey, bringing comfort and style. We stand by fighters, supporting every victory and loss with heart and dedication, making sure they thrive both inside and outside of the ring.
Connecting Fans with Fighters
At The Fight Don, we’re committed to connecting fans with the fighters they admire — both past and present.
Our mission goes beyond the cage. We offer exclusive access to game-worn and signed apparel from our roster of fighters, bringing fans closer to the action than ever before. In addition, we proudly organize public signings and meet-and-greet events, giving supporters a chance to meet their favorite athletes face-to-face
Meet the Warriors Behind the Brand
Get to know the fighters we work with! Explore their journeys, achievements, and what drives them to succeed inside and outside the cage. These athletes are the heart of our mission, and their stories inspire the Fight Don community.